Flower Delivery Bexley GDPR Privacy Policy

Name: PINK CASHMERE
Brand: Flower Delivery Bexley
Price: 59.00 GBP
Availability: InStock

Introduction and Scope

This Privacy Policy explains how Flower Delivery Bexley (“we”, “our”, “us”) collects, uses, stores, and safeguards your personal information in compliance with the General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Flower Delivery Bexley from Bexley and the surrounding districts. We are dedicated to handling your data responsibly and ensuring your privacy at all stages of our services.

Personal Data We Collect

When you place an order with Flower Delivery Bexley or interact with our services, we collect and process the following types of data:

Contact Information: Name, address (delivery and billing), telephone number.
Order Details: Items ordered, delivery instructions, order preferences.
Payment Information: Payment card details (processed securely through third-party payment processors), transaction references.
Account Data (if you create an account): Username, password, account preferences.
Communications: Correspondence via website forms, feedback, or customer service interactions.
Technical Data: IP address, browser type, device identifiers, and usage information via cookies.

Lawful Basis for Processing

According to the GDPR, we process your personal data under one or more of the following lawful bases:

Contract Performance: Processing is necessary to fulfil your order and provide the requested floral delivery services.
Legal Obligation: We may need to retain and process some information to meet legal and tax requirements.
Legitimate Interests: We may use your information to improve our services, prevent fraud, or respond to customer inquiries, provided these activities do not override your privacy rights.
Consent: For certain marketing communications or where legally required, we will ask for your explicit consent before processing your data.

How We Use Your Data

Your personal data is used for the following purposes:

Processing and delivering your flower orders.
Communicating order updates and providing customer support.
Managing payments and processing financial transactions securely.
Personalising your experience and remembering your preferences (if you have an account or use tracking cookies).
Complying with legal obligations, such as accounting and record-keeping.
Enhancing the security of our services and preventing fraudulent activities.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined above and to comply with applicable laws:

Order information is kept for a period in line with local accounting and tax laws (usually up to 7 years from the date of transaction).
Account data is retained while your account is active and deleted upon your request or after prolonged inactivity.
Marketing communication consent is reviewed regularly, and you can withdraw it at any time.
Technical and usage data may be kept for shorter periods to analyse trends and improve functionality.

Once the retention period expires, data is securely deleted or anonymised.

Third-Party Processors and Data Sharing

To provide our services efficiently, your data may be shared with trusted third-party processors who perform functions on our behalf:

Payment Processing Partners: Securely handle payment transactions and prevent fraud.
Delivery Partners: Facilitate the timely and accurate delivery of your flower orders in Bexley and nearby areas.
IT Service Providers: Host our website and maintain IT infrastructure.
Analytics Providers: Help us monitor and improve website performance through aggregated, anonymised data insights.

All third-party processors are carefully selected and operate under data processing agreements to ensure GDPR compliance. We do not sell or share your private information with unauthorized parties. Your data will not be transferred outside the European Economic Area unless adequate safeguards and protections are in place.

Your Rights Under the GDPR

As a data subject under the GDPR, you have the following rights regarding your personal data:

Right of Access: Request details about the personal data we hold about you and how it is used.
Right to Rectification: Correct inaccurate or incomplete information in our records.
Right to Erasure (“Right to be Forgotten”): Ask us to delete your personal data under certain conditions.
Right to Restrict Processing: Limit how your data is processed in specific situations.
Right to Data Portability: Request your data be provided in a structured, commonly used format or transferred to another provider at your request.
Right to Object: Object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: Withdraw your consent at any time if processing is based on consent.
Right to Lodge a Complaint: File a complaint with your local data protection authority if you believe your rights have been infringed.

Data Security

We are committed to maintaining the security and integrity of your data. We employ technical and organizational measures—including encryption, secure communications, regular system updates, and staff training—to safeguard your information against unauthorized access, alteration, or loss.

Policy Updates

This Privacy Policy may be updated from time to time to reflect changes in our practices or legal requirements. Any changes will take effect immediately upon being posted on our website. We recommend you review this policy periodically to stay informed about how we protect your information.

Contact and Further Information

If you have any questions about this Privacy Policy or your data rights in relation to Flower Delivery Bexley services in Bexley and surrounding districts, please contact us through the methods provided on our website. We will respond to your requests and concerns in a timely and compliant manner.